Websites and lead automation for marine service work
You were under a hull with a grinder in your hand. NavStack answers for you: a phone-first site that loads in under two seconds, a quote form that texts you the second it is filled, and follow-up that keeps working for 14 days without you touching it.
Bottom paint, haul out and shrink wrap in Deltaville.
35 ton lift. Same week hauls through October. Insured, DEQ compliant yard.
Scott B. 34 ft Sabre. Bottom paint and zincs.
Forwarded to your cell in 9 seconds
"Got it Scott. I am on a lift until 3. Can I call you at 3:15?"
11:42am, no action needed from you
Built for boatyards from Annapolis to San Diego
Where the work goes
None of these are marketing problems. They are answering problems. A boat owner with a haul-out deadline is shopping with their thumb and calling three shops in a row.
01
of first calls to marine shops go unanswered in working hours
Nobody leaves a voicemail anymore. They hang up and dial the next yard on the list, and that yard books the haul out. By the time you are off the lift and wiping your hands, the job is gone and you never knew it existed. A missed call is a lost quote, not a callback.
02
average load time for a trade site on marina wifi
Boat owners search from the dock, on one bar of signal, in the sun. If your number is not tappable in one thumb move, if the text is small enough to pinch, if the page hangs for four seconds, you are not in the running. They are not judging your work. They never got to see it.
03
the window where a new lead still picks up the phone
Most shops send the number once and wait. The owner gets busy, the season moves, the quote gets buried. Shops that touch the same lead six times over two weeks close roughly a third more of the exact same quotes. Nothing about the price changed. Only the follow up did.
Fix the answering and you do not need more leads. You need the ones you already get.
See what we buildWhat you get
Every plan ships the same three systems. The tier only changes how much of it we run for you after launch.
01 Mobile-first site
Built as a phone screen first, then widened for the laptop nobody opens at the marina. Under two seconds on a slow connection, or we keep tuning until it is.
02 Lead capture
Calls, forms, texts and Google messages all funnel into a single list you can read between jobs. You stop rebuilding the day from missed call logs and sticky notes on the bench.
03 Automated follow-up
Written in your voice, sent on a schedule, and it stops the moment they reply or book. You never send the sixth message yourself, and you never look like a robot either.
Auto / day 1Hi Scott, Ray at Harbor Edge. Got your request on the 34 Sabre. Bottom paint and zincs runs $1,850 to $2,200 depending on how the barrier coat looks. Want me to hold a lift slot?
Scott / day 1Out of town till Thursday, will check then
Auto / day 4No rush. Holding Thursday the 12th at 8am for you. It goes back in the pool Friday if you would rather push it.
Scott / day 4Take it. I will drop the keys Wednesday night.
Review request queuedSends 3 days after the invoice clears. Straight to your Google profile.
How it works
Speed is the whole point. Every week you spend in a design revision loop is a week of haul-out season you do not get back. We front-load the questions and build in one pass.
Day 160 minutes, once
We walk your services, your pricing bands, your lift capacity, your busy season and the three jobs you actually want more of. You send whatever photos are already on your phone. That is the last time we need an hour from you.
Days 2 to 4We write, you approve
We write every page in your words, using your terms for the work. You mark what is wrong in a shared doc. Fixing a sentence takes a minute. Fixing a sentence after the site is built takes a week, which is why we do it in this order.
Days 5 to 8Build and wire
Design, build, and the parts that matter more than design: call tracking, form routing to your cell, missed call text back, and the 14 day sequence written in your voice. We test every path from a real phone on a real network.
Days 9 to 10Live and handed over
DNS cuts over, Google Business Profile gets connected, and we run a test lead end to end so you watch the text hit your phone. Then a 20 minute handover video you can rewatch in the truck, and our number if anything looks off.
10
Working days from kickoff call to live site
60s
Max delay before a missed call gets a text back
1 hr
Total time we need from you across the whole build
14 days
How long each lead keeps getting followed up
Proof
Same crews. Same prices. Same service area. The only thing that changed was what happened in the first five minutes after someone reached out.
90 days after launch. Same two trucks, same crew of four. They added a third truck in month five.
Six months after launch. The lift schedule filled out through the shoulder season for the first time in four years.
"I did not want another website. I wanted to stop finding out on Friday that somebody called Tuesday. The text back thing paid for the whole year in the first month. My wife stopped chasing the phone."
"Ten days, and I gave them one hour of my time. I have been quoted six weeks and four thousand dollars by people who wanted a meeting every Tuesday. This crew asked their questions once and then left me alone to work."
Pricing
One setup fee to build it, one monthly to keep it running, hosted and followed up. No percentage of revenue, no per-lead billing, no annual contract.
Dock
One truck, one phone, one person doing the quoting.
$1,500
One time setup
then $149 per month
Yard
A shop with a crew, a lift or a route, and more calls than hands.
$2,900
One time setup
then $349 per month
Fleet
Multiple locations, multiple crews, or a yard plus a mobile arm.
$5,400
One time setup
then $749 per month
Ten working days or the setup fee is free. After launch it is month to month. Cancel with 30 days notice and the site, the copy, the domain and your lead list leave with you.
Straight answers
Send us your current site and your busiest service. We will tell you in writing whether this is worth doing, including when the answer is no.
Book a 20 minute callMost of the sites we replace are fine to look at and useless at answering. Pull yours up on your phone right now, on data instead of wifi. Time it. Try to call yourself in one tap. Try to send a photo of a hull.
If it loads in under two seconds and a lead reaches your cell in under a minute, keep it. We will tell you so, and we will not send you a proposal. If it does not, the site is not the asset you think it is.
Ten working days from the kickoff call, and one hour of your time total. Day 1 is the intake call. Days 2 to 4 you approve the copy. Days 5 to 8 we build and wire the automation. Days 9 and 10 it goes live and we run a test lead to your phone.
The only thing that slows it down is waiting on your domain login or your photos. We ask for both on day 1 for that reason.
Give us 30 days notice and we hand everything over: the site files, the domain, the copy, your full lead list as a spreadsheet, and your phone number if we are hosting it. No exit fee, no hostage situation.
Month to month is deliberate. If the work is not paying for itself you should be able to leave, and knowing you can is what makes the first month easy to say yes to.
You own it. The domain stays in your name from day one, in your account, with your credit card on it. The site files are yours. The written copy is yours. The customer and lead data is yours and always was.
The monthly covers hosting, edits, the texting and email sending, and us keeping the automation running. Stop paying it and you still walk away with the asset.
The opposite is the point. After the one hour intake call, your entire job is answering texts from people who already want to hire you. No dashboard to learn, no logins to remember, no software to check.
Leads hit your phone as a normal text message. You reply like you would to anyone. Everything else runs behind that, and if you want a change you text us and we make it.
We only build for marine service businesses: detailers, mechanics, riggers, dock and piling builders, haul-out yards, canvas shops, and mobile techs. We know what a barrier coat quote depends on, why beam matters more than length for your lift, and why nobody books a repower from a contact form.
You will not spend the first call teaching us the trade. You will spend it correcting the two or three things we assumed about your specific yard.
Next step
Twenty minutes on the phone. We look at your current site, your call volume and your busiest service, then give you a number and a date. If we are not the right fit we will say that on the call.
We call within one business day, 7:30am to 6pm Eastern. If you are on a lift, text us back and we will work around you.